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“Be yourself everyone else is already taken.” ~ Oscar Wilde

“Be something you love and understand.~Lynyrd Skynyrd 

“Be a Goldfish.”~ Ted Lasso

Simple Lady Solutions
Erin Ryan Diffenderfer Small business coach and consultant
Erin Ryan Diffenderfer Small business coach and consultant
Erin Ryan Diffenderfer Beachside approach to small business

East Coast

Enjoy your small business
Erin Ryan Diffenderfer beachside approach to small business

West Coast

Strength in small business
Erin Ryan Diffenderfer_edited_edited.jpg
Elevate your small business
Fun in small business erin ryan diffenderfer
Elevate your small business
Erin Ryan Diffenderfer Small business coach and Consultant

Professionally... Before​ forming "Simple" Lady Solutions LLC, I spent most of my career as an entrepreneur and leader in the competitive, multifaceted, male-dominated high-end building and manufacturing industries.​​ I'm grateful for the people I've worked alongside in the past and do now. Being in the business trenches together, and for the ways we collaborate together enrich me greatly. I learn so much from each person and from all my career experiences and opportunities, including but not limited to co-founding, owning, and operating a few companies throughout the years. Spending over 30 years immersed in strategic planning, business development, team leadership, creative direction, bottom-line responsibility, branding, being a board member, and B2B sales...all make me the best small business coach and consultant I can be for those I work for and with.​​​​

 

With S.L.S. I get to share my expertise and the fun and satisfaction that we can have doing business together by coming alongside C.E.O.s, entrepreneurs, and small business teams to create customized, collaborative strategies and solutions. Take a "walk" over to Our Solutions page to learn more.

Professional meets Personal/ Personal meets Professional... I grew up in the Bay Area of California, married at the ripe "old" age of 19, and lived in the area with my young family (I have two very loved and treasured grown children) until my late 20s.  Lived in the Rochester area of NY State for a couple of years and then moved to SC, where I've now been a resident for over two decades, these days in the vibrant, wonderful, diverse city of Charleston, SC. I'm no longer married yet my life is full, fulfilling, and fun as a single human; part of that is being a grandma to two adorable young grandsons who call me "Lady"; they add much love and laughter to my life. I head back to California whenever I can, as the multitudes of diversity there soothe and delight my soul; it'll always feel like home in many ways. Charleston, SC is also where I feel at home, it brings me much peace and enjoyment... I love the beach and this city. 

Growing up where I did and living in other areas of the country has exposed me to many cultures, walks, and ways of life, which I'm so grateful for. Life is more fulfilling and much sweeter, I believe, when we appreciate, celebrate, understand, and learn from our differences while recognizing and connecting through our similarities. I feel most at home in melting-pot communities, groups, and situations.

While business is business, people are the most critical asset of any situation or group, and not everyone is for everyone. While AI and technology are great business tools, human dynamics (i.e.: EIs = Emotional Intelligence + Engaging Intelligence) create the most impactful results. I also learned through the years that while, yes, every person has inherent worth simply by being human, sadly though, not everyone can or should be trusted or granted access to us and our worlds in all ways. When we approach relationships with discernment and care, we will protect ourselves, our those we care about most, and our businesses from avoidable and unnecessary hurt and harm. Life lessons like these are often absorbed in challenging and painful ways, yet we can frequently turn the pain and hurt from those experiences into wisdom we carry forward and put to work to help ourselves and others.

 

Another "nugget" that I use as a "touchstone" in so many ways and instances both personally and professionally is that while financial stability, self-esteem, and compassion are basic human needs, ultimately, lots of money, clout, and/ or power can never compensate for lack of healthy habits, love and acceptance of yourself and others in your life, nor does it reflect one's character or true worth. True joy and fulfillment come from our healthy connection and attachment to others and ourselves, along with accepting and appreciating ourselves for who we and others are, imperfect though that may be. 

 

I've found that when freedom, flexibility, and genuine connection flow together, they create a vibrant and thriving environment. Then add some fun and silliness, along with thoughtful reflection that fosters growth—well, that's magic—but that's just me and my two or three cents!

 

Speaking of fun, silliness, and reflection... besides time at the beach, business, and hanging out with those grands, I enjoy many other interests and things. Among them are connecting and laughing with great friends, traveling, people-watching, putting my green thumb to work, blasting, and dancing to a great song (I've recently gotten hooked on Salsa dancing—talk about fun!),and I love a good Show or movie. Also, poetry is something I dabble in... check out my PLOG to read a poem or two. ​

 

​So, you know all that about me now...

​​

Erin Ryan Diffenderfer
S.L.S. Principal | Owner

A few more
things you
 

might want to
know about me
.

Solutions for small business

I consider myself an educated human, however If you’re looking for someone with a college degree hanging on the wall, that’s not me.

 

If  you’re ready to partner with someone with tons of hands-on, in-the-trenches experience, a certificate or two who’s a seeker of knowledge and outside guidance and one who is naturally intuitive, a total-picture thinker, and passionate about her work…I’m your solutions “Lady!”

I like to joke around. Thus... “Simple” is in quotes. Being in business is often far from simple and often...it is ~ COMPLICATED!

​​​

I also believe most of the song “Simple Man” by Lynryd Skynrd (it's an "old-school" classic-rock "classic") compiles some the best life advice in one simple place. The song holds a lot of meaning and memory for and motivates me to keep "keeping it simple.

The Name?..

“Lady“ is my grandma name. I'm a "youngish" one and a grateful and proud one, talk about having fun and meaning in your life! When others hear my grands say, “Hey, Lady” that too is fun.

Also it's a bit of a play on words because... I'm not a fancy lady but I'm a creative, kind, contemplative, and sometimes bold one.  Barefoot just "hanging", when I get to do that on a beach...that‘s the most real me! I've learned to bring that me to all aspects of my life even when I have to wear shoes!

No kidding around or explanation here about Solutions, that’s what I’m all about helping you (and myself) find in all kinds of ways.

 

And, let‘s keep it real... this journey we‘re on together as humans can be confusing, challenging, and complicated. Add running a business into the mix, and that further complicates the already sometimes stormy and murky experience.

Erin Ryan Diffenderfer Certification
Harvard Professional Course Cert Erin Ryan diffenderfer

Collaborating with and getting to know great, genuine, and talented people is one of the best things about business. We are so grateful to have Courtney Arrington of Arrington Solutions LLC as our Accounting, Finance, and Compliance Advisor. If you are looking for an accountant who is professional, knowledgeable, and personable look no further, Courtney is that and more and we wouldn't work with anyone else.

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Walking together in your small business
Walking together in your small business
Walking together in your small business

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Erin Ryan Diffenderfer Consulting Certification

"Simple" Lady Solutions © 2025

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"Some of the best memories are made in bare feet."
~Unknown

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